What Donors Actually Remember—and Why It Matters

What do donors actually remember?

Is it the campaign? The email? The event? The amount they gave?

After nearly 20 years in fundraising, I think it’s often something much simpler:

They remember how you made them feel.

They remember whether they felt heard. Whether they felt appreciated. Whether they understood the difference their support was making. And whether the relationship felt like more than a financial transaction.

In my newest article in the Nonprofit Leadership Series, I’m taking a closer look at what donor relationships can look like beyond the ask—and why some of the smallest moments can make the biggest difference.

From coffee conversations and listening to feedback, to sharing impact and recognizing the value of someone's time and expertise, good stewardship is about seeing the person before the donor.

People first. Donors second.

Read the full article HERE.